Junior and Josef for New Balance

New Balance’s MiUK Yard Pack collection is a shout out to the brand’s humble beginnings. William J. Riley founded the brand when looking at chickens in his yard and the way they walked, basing the brand on the way their three talons created ‘the perfect balance.’ The Yard Pack collection’s colour scheme is also based on roosters’ feathers.

Shot on location in The Lake District, BOSS boys Junior and Josef modelled the collection.



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