Boss Creatives

Kyle Lawson: My Style Story

Boss Fashion Stylist Kyle Lawson tells us the tale of his sartorial choices and how they have evolved over the years.

When was your interest in fashion first ignited?
I have always had an interest in fashion and styling (see the below photo of me embracing my inner Spice Girl). Since a young age, I have been very particular in what I wear and how I wear pieces. As I got older, social media helped me to discover people who inspired me and who were passionate about the same kind of style.


How has your own style evolved?
My style is continually evolving as I find new brands and see new collections. I have always had a very eclectic style and would find it REALLY hard to put my style into just one specific category. One day I might wear a pair of Adidas joggers with a band tee and the next day I could be in a complete opposite look. I think that’s the fun when it comes to personal style: you can always re-invent yourself!

What was one of the first brands that inspired you?
One of the first brands to inspire me was Alexander McQueen. I felt that the collections went further than just clothes and took fashion in to different realms. Lee McQueen’s ability to mix beauty with disaster has always been fascinating to me. The McQueen shows were so magical and theatrical – I was captivated. One of my favourite shows was ‘Voss’ ready-to-wear from spring 2001.

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When did you start working as a fashion stylist?
In the last months of 2016, I wanted to explore fashion styling as a career. Photographers contacted me through social media after seeing my style on Instagram, which I use as a creative outlet and mood board. I developed my work and have been styling, researching and progressing ever since! I have worked for brands like Boohoo and styled a shoot for Gay Times.

How would you describe your personal style now?
Indescribable! I find it very hard to describe my style as I have so many different influences within it. At the moment I am really enjoying the retro throwback to sportswear, prints, logos and chunky sneakers. However, next month I could be really digging a more tailored vibe. I would say my style is incredibly eclectic but has a British grittiness to it.

What is inspiring you at the moment?
The late Franca Sozzani! Having always been a fan of the creative direction at Italian Vogue, I recently stumbled across a documentary on Netflix about the life and work of Franca, which has inspired me to research further into her archives and body of work.

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Boss Juniors

Cousin goals! Marina & Elise 💛

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Boss teens Marina and Elise are super cute in these shots, sharing the family love!

📸: Narita Savoor

Boss Models

Toni Bagley for Oysho

Soft cottons, dappled sunlight and sun-kissed skin; these shots are the essence of summer. Boss Model Toni Bagley is a natural beauty for Spanish brand Oysho.

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Boss Juniors

Boss Juniors bringing the sunshine!

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See our Junior Division for more.

📸: Brian O’Hanlon

Boss Creatives

#NationalPretzelDay | Chocolate, Pecan and Pretzel Tart from Olivia Casson

Pretzels are such a tempting savoury treat and we don’t need an excuse to grab one. For #NationalPretzelDay, Boss Food Stylist Olivia Casson has put together this delicious recipe. Olivia’s Chocolate, Pecan and Pretzel Tart is the best way to celebrate #NationalPretzelDay; by tucking in!

1 shop-bought pastry case

Ganache layer:
300 ml double cream
50 g unsalted butter , (at room temperature)
200 g dark chocolate , (70%) (broken into small pieces)

Pecan and pretzel layer:
110g dark brown soft sugar
25g butter, melted
60ml golden syrup
1 large eggs, beaten
1 tablespoons bourbon whisky
110g pecan halves
110g salted pretzels

Pinch sea salt flakes
Creme fraīche or ice cream


1. Preheat oven to 180ºC/gas mark 4.

2. Put the cream in a pan and bring to the boil. Remove as soon as the mixture boils up.

3. Once off the heat, add the butter and snap in the chocolate. Stir until blended.

4. Pour into the pastry case and refrigerate.

5. Meanwhile, mix the caster sugar, dark brown soft sugar and melted butter together in a bowl. Stir in the syrup, eggs and bourbon, then fold in the pecans and pretzels.

6. When the chocolate is set enough to hold the topping, pour the pecan and pretzel mixture into the chocolate filled pastry case.

7. Bake in the preheated oven and bake until the pie topping is set (about 25 minutes). Allow to cool completely on a wire rack before serving.

8. Sprinkle sea salt flakes lightly all over, then serve with crème fraīche or ice cream.

Boss Juniors

Leading the way! 🗺 Grace and Rob for Blacks

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Boss Teens Grace and Rob have gone exploring in these shots for Blacks!

Boss Models

#BEHINDTHESCENES ✨ Annabelle for HD Brows

Annabelle Naylor is giving us #BROWGOALS in this behind the scenes video for HD Brows.

See Annabelle’s profile now.

Boss Creatives

Beauty products to invest in for summer

The sun has finally TURNED UP! With the heat on full, we’re clearing out our cosmetics bags ready for fresher days. Boss Hair and Make Up Artist Michaela Taylor has selected some of her top beauty products to update your look this summer.


Le Marc Liquid Lip Crayon in ‘How Rouge’


Glossier Invisible Shield


Marc Jacobs Under(cover) Perfecting Coconut Face Primer

Boss Models

Harrison for MailBox Birmingham

Boss Model Harrison is kitted out in these shots for MailBox. See Harrison’s profile now.


Boss Juniors

Boss Juniors for Jay-Be Mattresses

We love these!
Bedroom adventures with Jay-Be Sleep Smart mattresses for Boss Juniors Kian, Dorina, Indiana, Leo and Nusaybah
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Amazing opportunity alert! We’re hiring a Social Media Coordinator.

Are you obsessed with all things Social Media? Are you clued up on the latest digital trends and ready to tackle a new challenge? We have a rare vacancy at our busy and lively agency for a Social Media Coordinator.  

The ideal candidate will have a strong interest in television, film, fashion, media, photography, current trends and creative writing. You will be intrinsically motivated and a total team player who is ready to get stuck in. You will have a proven track record of digital content creation, an eye for detail and OTT organisational skills.

Key Roles and Responsibilities

  • Planning and scheduling content across a diverse range of channels and platforms, including blog posts and any relevant copy for the business.
  • Developing long and short-term social media strategies according to tracking of KPIs.
  • Managing engagement and conversation across all channels.
  • Advising talent on their social media use and overseeing the online representation of Boss.
  • Researching and sourcing images.
  • Creating graphics, videos and copy for social media in line with Boss’s tone of voice.

Ideal Requirements

  • Proven copywriting skills along with excellent grammar and spelling.
  • Experience managing multiple social media channels across all major platforms including Pinterest, YouTube and Snapchat.
  • Experience with blogging and WordPress.
  • Experience using the Adobe Suite, with InDesign and Photoshop in particular.
  • A positive attitude and a head full of content ideas.

Please be aware that this is a full-time position at our central Manchester agency.

If you think you have what it takes to join #TeamBoss, send over an email with your CV and cover letter to our Agency Manager,

Boss Juniors

Tyrese for Tessuti

Such a a strong look! Boss Junior Tyrese is gorgeous in these shots wearing top brands for Tessuti. See his profile on our website now.

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