How have you got to where you are in your career right now?

Working hard and learning from others. I like to know about what everyones job entails, not just mine. If a photographer doesn’t mind I will sit and watch how they process images or light a set. The more you watch the more you learn. I’m not afraid to get stuck in.

 What’s inspiring you at the moment? 
I hate to admit it but I do like a good trawl through Instagram – it is SUCH a big influence on everyone and everything whether we like it or not, so it’s a great way to keep in touch with what’s going on in different cities across the world.  I am a massive people watcher and could sit for hours just looking at what people are wearing or how they are wearing it. We live near two big secondary schools so seeing how the students are wearing their jumpers or their bags is basically where trends start. Looking around the high street shops and seeing what people gravitate towards all filters though to how I may put an outfit together or a mood board for a shoot.
Hobbies and interests?
I love going to vintage markets and makers markets. There are so many different talented people up North and I love to support smaller businesses where and when I can. I need to find some good car boot sales. A good hour long workout is my therapy, so I try to do that at least once or twice a week to clear my head and help me focus.  When I can I love to go and watch live music. Liverpool and Manchester are full of amazing local bands so I am happy standing in a grotty pub and listening to someone new. Gigs are also amazing places to get inspiration!

Goals and aspirations? 

I love being busy and these days it’s working with a group of people to produce images to a brief that gives me a buzz. I like working with clients to deliver what they and their customers want to see, and the teams up North are always so friendly and fun to work with it makes the days whizz by! I would love to style some campaign shoots again, the thrill of working in a team to build a look and feel for a specific brand or customer is a challenge I love. I would also love to style again for the music industry, working with different personalities and developing a persona is really fun.


What advice would you give to anyone else wanting to pursue a career in styling?

Do every job that is offered to you, the good, the bad and the ugly. You won’t know what skills and knowledge you may have picked up until you need to use them a few years down the line. Get involved with projects with like minded people, find photographers to shoot with and discuss your ideas. Styling is about experiences, ideas that go wrong as well as the ones that go right so don’t be afraid to make mistakes as its how you learn and develop.

To visit Gemma’s Boss Creatives profile please click here.

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